Go-to-market strategy
Set your ideal customer profile, position the product clearly, and choose channels that match your buying cycle.
Technology and SaaS growth consulting
Scale your tech business with confidence.
Your product is ready, but is your business? Lumina Advisory Group Ltd helps SaaS companies and technology start-ups build a repeatable go-to-market engine, improve recurring revenue, and scale delivery without breaking.
Make the next phase clearer.
MRR growth
Turn recurring revenue into a managed target.
Churn reduction
Find the points where customers leave.
CAC payback
See when acquisition starts to pay back.
The growth bottleneck
Common SaaS growth challenges
Growth exposes weak handovers, unclear ownership, and numbers that arrive too late to guide a decision. We put the commercial facts in front of the team.
Clarity comes first.
High churn becomes a customer-success problem
Map onboarding, activation, and renewal signals, then give the team a practical plan to keep the right customers.
Low conversion starts with the sales process
Sharpen the message, define useful stages, and measure movement from qualified lead to close in the CRM.
Unpredictable revenue needs a working forecast
Connect MRR, pipeline, churn, CAC, and LTV so decisions are based on one shared view of the business.
Rising delivery costs need operating discipline
Standardise repeatable work, plan capacity around demand, and remove avoidable pressure from the delivery team.
New market entry needs local judgement
Test positioning, channels, pricing, and sales assumptions before committing serious budget to the UK or US.
Practical support for scale-ups
Our tech consulting services
Senior advisers work with the numbers, the process, and the people doing the work. No jargon.
Sales process design
Build useful stages from lead to close, with CRM rules and measures that show where deals slow down.
Recurring revenue economics
Review pricing, packaging, expansion paths, upsell, and cross-sell against the customers you want to retain.
Delivery capacity planning
Match resource allocation to demand with clearer sprint structure, ownership, and delivery expectations.
Financial modelling for scale-ups
Track burn rate, runway, unit economics, and scenario changes before they become urgent board questions.
A focused first step
Start with a growth diagnostic
Bring the current numbers and the questions that keep returning. We will turn them into a short, ranked plan for the next 90 days.
Review MRR, churn, CAC, LTV, and pipeline Identify the three blockers limiting growth Receive a prioritised 90-day action plan Discuss the findings with a senior adviser
What founders say
“
Lumina Advisory Group Ltd completely refocused our go-to-market. In six months, our sales cycle dropped from 45 to 21 days.
Füsun B., SaaS founder
Make the next phase count
Grow smarter, not harder.
Talk to Lumina Advisory Group Ltd about your go-to-market strategy, recurring revenue, or scale-up operations. Call +44 7847 989673.